Wednesday, November 12, 2008

Lee Atwater: Master of Mass Manipulation

Last night I watched Frontline's "Boogie Man: The Lee Atwater Story," about the political operative who ran George Herbert Walker Bush's 1988 campaign and who had a profound influence on the campaign tactics of the Republican Party. The documentary was very interesting, providing insight into how dirty tactics work in campaigns. Atwater was a master of "framing" an opponent, creating a narrative that places the opponent in the worst possible light from which it is hard to escape. As the narrator--and some of the interviewees say in the film--Atwater destroyed Michael Dukakis. Scenes with Dukakis in his home, setting his table, retrieving milk from a refrigerator, are particularly poignant.

Winning is everything to some people; it doesn't matter how one wins. The losers are quickly forgotten, and the winners often have enough apologists and sycophants to polish their images long after they're dead.

I know that politics is a nasty business and that one needs to be tough to win and to lead, but I also think that there's a line between what can be accepted and what should not be accepted in political discourse. As interesting and complicated a man as Lee Atwater comes across in this documentary, I think he crossed that line, as have the Republican operatives who have followed in his footsteps, such as Atwater's protege Karl Rove. Fascinating documentary......

2 comments:

Anonymous said...

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She writes about Palin.

-Chris

Anonymous said...

One fascinating segment in this program from that 1988 campaign showed then Vice President Bush stating, "I'm not questioning his patriotism, I'm questioning his judgment."

Isn't that very similar to what was just said by Republicans in the recently concluded campaign?

This time the media masters worked for the Democrats.

Rod DeRemer